Selling your home shouldn't be priced by your postcode.
The two big property portals charge sellers whatever their suburb will bear, and sellers pay, because there's nowhere else to be seen.
listed-open.homes is the alternative. When 100,000 people have signed up, we go live.
How the maximum gets harvested ↓
Looking for a home? For now, you can explore unlisted homes on hiddenstreet.au.
0people signed up
100,000 to go until we go live at 100,000. Count updated 23 Sept 2026.
How the maximum gets harvested
Nobody at a portal sets out to overcharge you personally. The model does it for them. Here's how it works for almost every seller who goes to market.
The seller pays. The buyer browses free.
Buyers search at no cost. The listing is paid for by the seller, usually through their agent as part of a marketing package, and usually upfront. If the home doesn't sell, that money generally doesn't come back.
Priced by postcode.
The same listing upgrade costs different amounts in different suburbs, and it tends to cost more where homes are worth more. Showing a photo of a house in an expensive suburb costs a portal no more than showing one anywhere else. The price follows what the seller can afford.
A ladder with no top rung.
Above the standard listing sits a ladder of upgrades, each promising a bigger photo and a higher spot than the one below. Every rung pushes the rungs beneath it down the page. When most sellers in a suburb upgrade, nobody stands out, and everyone has paid more.
Two sites, one audience.
Most buyers check both big portals, so most campaigns pay for both. With two places to be seen and nowhere else to go, there's little pressure on price.
Hidden inside a package.
Sellers rarely see a portal's price on its own. It arrives bundled into a marketing quote with photography, floor plans and a signboard, often thousands of dollars in total, and hard to compare line by line.
Up, every year.
Price rises above inflation have been a standing complaint from sellers and agents2, and in June 2025 the competition regulator was reported to be examining price-gouging allegations against the largest portal1.
What listing costs where you live
The portals don't publish a price list. Sellers can. If your agent gave you a marketing quote, share the portal line: suburb, product and price. We check every quote before it appears.
| Suburb | Product or package | Price | Quoted |
|---|---|---|---|
| Loading quotes… | |||
Why 100,000
A portal is only useful if people are on it. 100,000 sign-ups is our line: enough buyers and sellers that the first homes on listed-open.homes actually get seen.
Until then there's nothing to buy and nothing to pay. When we reach it, we go live, and everyone who signed up hears from us once.
What we think a listing should be
- A published price, not a quote.
- The same price in every suburb.
- No ladder you have to climb to be seen.
100,000 to go.
No pressure. If this sounds right to you, your email is all it takes.
Guides
All guides →A float isn't a listing
Hidden Street is where a home rests quietly with its owner's early intent attached. listed-open.homes is the other end of that road: the place for homes whose owners have decided to be seen.
SellingThe morning a home goes public
A signboard going in, a fruit bowl disappearing, strangers who know where the afternoon light falls. What changes when a home becomes a public campaign, and what doesn't.
BrisbaneBrisbane, under the house
Stumps, tin roofs, a mango tree that drops more fruit than two people can eat. On the Brisbane owners who have had a number in mind for years, and what happens when one of them finally goes public.